YES BROTHER

The Movement.

Acknowledge yourself. Acknowledge a brother. Every day.

Yes Brother is a quiet movement of men choosing presence over posturing. It's not about becoming someone new. It's about recognising what's already there. Every day: one yes inward, one yes outward.

The Two Daily Practices

Say Yes to Yourself

Every day, say yes to one thing that supports your life. Make it small, make it quiet. Take aligned action.

Say Yes to a Brother

Every day, acknowledge another man—out loud or silently. A nod. A low five. A message. A moment of respect.

Participate

Live it quietly

Reflect on yourself.
Acknowledge a brother.
No posting required.

Share a moment

Post and Tag a simple 7–20 second moment where you see a brother steping up or representing. #YesBrother

Keep it authentic. No performance.

Merch

Three men wearing Yes Brother merchandise - hoodie, t-shirt, and tank top - standing by waterfront

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The Story

The idea for Yes Brother came to me on a run.

I came around a corner and saw a father running hard along the foreshore, drenched in sweat, with his young teenage son biking alongside him. He was showing up—for himself, and for his boy.

As we passed each other, I reached out my hand to acknowledge him. He met it with a low five. In that moment, I said, "Yes brother."

He smiled, and we continued on in opposite directions.

That moment stayed with me.

Yes Brother began as a simple act of recognition—a chance to acknowledge ourselves, and to acknowledge another brother who is setting an example for how we want to live. Not to fix him. Not to advise him. Just to see him, and encourage him to carry on.